IoT MARKETING SERVICES
Marketing, Channel & Segments Strategy
Assess how your business environment is being (or could be) transformed by the IoT.
If you are an IoT "Enabler", "Engager" or "Enhancer", what endpoints, hubs, and services are already being sold in your market? The more IoT activity that already exists in your industry, as it does in energy, transportation, manufacturing, healthcare, and home-related sectors, the more rapidly you will have to move.
Products & Services
Commercialization of IoT requires a different go-to-market strategy — one that focuses on outcomes, builds on educating buyers and cultivating channel partners, and involves a larger, more diverse group of stakeholders than in the past. Connecting products and services to deliver deeper insights and outcomes sounds easy; however, it's markedly complex to successfully achieve.
Partners, Alliances & Ecosystem Development
Accelerate the development of your IoT ecosystem with a focus on interoperability and usability, data access and security, connectivity and market development. Access business development opportunities up and down the value chain and IoT solutions stack, including partners, suppliers, strategic alliances, sales/integration/distribution channels, potential acquisition targets, and investors.
IoT is Transforming the World Through Unprecedented Digitization
Everything that can be digitized or automated... will be. "Smart, connected products" have unleashed a new era of competition. Internet-of-Things (IoT) devices will come to dominate our cities, homes, vehicles, offices, and factories.
Turn Disruption & Change into Opportunity & Advantage
Those companies that choose a smart and thoughtful approach to bring their devices and services to the market will have the best shot at thriving in the world of IoT.
Mobile apps and data analytics. Sensors and gateways. Network and cloud services. Every IoT application is built on an ecosystem of hardware, software, and cloud services that turn data into intelligence. No single technology or service provider can supply all the necessary building blocks.
Grow Faster & Smarter with Rampwise™
History is littered with once-mighty industries that were toppled by innovation. The "best technology" doesn't always win. The best "go-to-market" does!
There is a powerful convergence of marketing & technology, brands are no longer built through advertising, but through EXPERIENCES.
To unlock growth, marketing organizations need a new breed of agency—one that is part business consultancy, part creative agency, and part technology livewire to enable them to design, build and run the best experiences on the planet.
A well-thought-out approach to partner & alliance strategies, ecosystem & channel partners and the integration of disparate technical elements, and a high degree of collaboration among organizations are crucial to the success of IoT initiatives.
Enabler, Engager, or Enhancer?
Given your existing value proposition and capabilities, are you best suited to be an IoT Enabler, Engager, or Enhancer?
Are you an Enabler - Software-as-a-Service (SaaS) or Platform-as-a-Service (PaaS) provider, or hardware OEM that's considering Hardware-as-a-Service (HaaS), or a combination?
As an Enabler, what capabilities do you already have, and what will you need to develop? What market segment(s) are you focused on to provide the greatest value.
Most Engagers will deploy an initial wave of basic connected devices and services. Then they will build further services by using analytics to gain insights from the wealth of new data that the IoT provides them. As these deployments unfold, Engagers will look for ways to increase value. This is where Enhancers will come in. What new business models might emerge? Would you want to develop any of them, or do you want to partner with other companies that can help serve this need? Deciding to, build, buy, or partner to generate product and service extensibility is key to go-to-market adoption and time-to-revenue acceleration. You don't want to reinvent the wheel.
Digital - Web - Mobile - PR - Strategy
Cross-industry & Cross-portfolio
Strategic Marketing & Go-to-Market
Business Planning & Development
Branding, Positioning & Messaging
Strategic Partnerships & Alliance
Products & Services Launch
Website Development & SEO
Video Production Management
Optimized Content Marketing
Event Planning & Management
Analyst & Media Relations
Artificial Intelligence (AI)
Connectivity & Platforms
Provisioning & Billing
Gateways & Routers
Industrial Internet (IIoT)
RAMPWISE™ marketing advisory expertise stems from serving multi-segments spanning companies in the following sectors and disciplines: IoT - AI - B2B - B2C - M2M, MOBILE APPS, SOFTWARE, HARDWARE, CLOUD, WIRELESS OEM's/MNO's/MVNO's, FLEET, TELEMATICS, TRANSPORTATION, AEROSPACE, ENERGY, OIL & GAS, HEALTHCARE, MANUFACTURING, AGRICULTURE and BUILDING AUTOMATION.
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IoT is complex, vast, and fast-moving. As organizations embark on new IoT initiatives and work to extract more insight-- new strategies, partners, alliances, systems, processes, frameworks, and approaches are called for.
RAMPWISE™ accelerates speed-to-market, strategic focus, and keeps companies relevant and profitable in an era of rapid digital disruption by providing key value-creation services:
* Segment Strategy & Marketing Plans
* Go-to-Market & Business Development
* Customer Experience & User Interface Design (UX/UI)
* Brand Identity, Awareness & Thought Leadership
* Demand, Lead Gen & Buyer Journey Engagement
* Strategic Partnerships & Alliances Expansion
* Ecosystem Development & Services Delivery
* In-Person & Virtual Event Marketing Execution
* Wireless Connectivity, Billing & Subscription Management
We are on a quest to connect virtually everything around us!
Our mission is to be the go-to resource to hone your vision, broaden your reach and demand, unlock the power of partnerships, and accelerate your execution. To fulfill your IoT dreams beyond what you think is possible—enhancing your competitive advantage, market share, and future value.
At RAMPWISE, we believe in a truly interconnected and collaborative world where things – IoT devices, applications & systems—and people collaborate together to create more valuable and meaningful outcomes.
We believe in the connected economy and the convergence of data – application programming interfaces (API), machine learning (ML), and artificial intelligence (AI)—which can generate higher productivity, increase economic value, and create a better and safer world for all of us.
Success Commitment: Agencies traditionally focus on customer satisfaction; RAMPWISE focuses on "customer success". We are "in it to win it" with you.
Results & Excellence: Achieving tangible, positive results are built into the DNA of our company. We strive for success by raising the bar for ourselves, our clients and for the IoT market.
Speed & Quality: We’re always hustling with a sense of urgency. In our clients' technology businesses - speed matters. And while fast is better than slow, we will not compromise on quality.