We build your
IoT Marketing SMARTLY,
so you can build your
IoT Business WISELY.
IoT MARKETING SPECIALTIES
Marketing, Channel & Segments Strategy
Assess how your business environment is being (or could be) transformed by the IoT.
If you are an IoT "Enabler", "Engager" or "Enhancer", what endpoints, hubs, and services are already being sold in your market? The more IoT activity that already exists in your industry, as it does in energy, transportation, manufacturing, healthcare, and home-related sectors, the more rapidly you will have to move.
Products & Services
Commercialization of IoT requires a different go-to-market strategy — one that focuses on outcomes, builds on educating buyers and cultivating channel partners, and involves a larger, more diverse group of stakeholders than in the past. Connecting products and services to deliver deeper insights and outcomes sounds easy; however, it's markedly complex to successfully achieve.
Partners, Alliances & Ecosystem Development
Accelerate the development of your IoT ecosystem with a focus on interoperability and usability, data access and security, connectivity, and market development. Access business development opportunities up and down the value chain and IoT solutions stack, including partners, suppliers, strategic alliances, sales/integration/distribution channels, potential acquisition targets, and investors.
IoT is Transforming the World Through Unprecedented Digitization
Everything that can be digitized or automated... will be. "Smart, connected products" have unleashed a new era of competition. Internet-of-Things (IoT) devices will come to dominate our cities, homes, vehicles, offices, and factories.
Turn Disruption & Change into Opportunity & Advantage
Those companies that choose a smart and thoughtful approach to bring their devices and services to the market will have the best shot at thriving in the world of IoT.
Mobile apps and data analytics. Sensors and gateways. Network and cloud services. Every IoT application is built on an ecosystem of hardware, software, and cloud services that turn data into intelligence. No single technology or service provider can supply all the necessary building blocks.
Grow Faster & Smarter with Rampwise™
History is littered with once-mighty industries that were toppled by innovation. The "best technology" doesn't always win. The best "go-to-market" does!
There is a powerful convergence of marketing & technology, brands are no longer built through advertising, but through EXPERIENCES.
To unlock growth, marketing organizations need a new breed of agency—one that is part business consultancy, part creative agency, and part technology livewire to enable them to design, build and run the best experiences on the planet.
A well-thought-out approach to partner & alliance strategies, ecosystem & channel partners and the integration of disparate technical elements, and a high degree of collaboration among organizations are crucial to the success of IoT initiatives.
Enabler, Engager, or Enhancer?
Given your existing value proposition and capabilities, are you best suited to be an IoT Enabler, Engager, or Enhancer?
Are you an Enabler - Software-as-a-Service (SaaS) or Platform-as-a-Service (PaaS) provider, or hardware OEM that's considering Hardware-as-a-Service (HaaS), or a combination?
As an Enabler, what capabilities do you already have, and what will you need to develop? What market segment(s) are you focused on to provide the greatest value.
Most Engagers will deploy an initial wave of basic connected devices and services. Then they will build further services by using analytics to gain insights from the wealth of new data that the IoT provides them. As these deployments unfold, Engagers will look for ways to increase value. This is where Enhancers will come in. What new business models might emerge? Would you want to develop any of them, or do you want to partner with other companies that can help serve this need? Deciding to, build, buy, or partner to generate product and service extensibility is key to go-to-market adoption and time-to-revenue acceleration. You don't want to reinvent the wheel.
Digital - Web - Mobile - PR - Strategy
Cross-industry & Cross-portfolio
Strategic Marketing & Go-to-Market
Business Planning & Development
Branding, Positioning & Messaging
Strategic Partnerships & Alliance
Products & Services Launch
Website Development & SEO
Video Production Management
Optimized Content Marketing
Event Planning & Management
Analyst & Media Relations
Artificial Intelligence (AI)
Connectivity & Platforms
Provisioning & Billing
Gateways & Routers
Industrial Internet (IIoT)
RAMPWISE™ marketing advisory expertise stems from serving multi-segments spanning companies in the following sectors and disciplines: IoT - AI - B2B - B2C - M2M, MOBILE APPS, SOFTWARE, HARDWARE, CLOUD, WIRELESS OEM's/MNO's/MVNO's, FLEET, TELEMATICS, TRANSPORTATION, AEROSPACE, ENERGY, OIL & GAS, HEALTHCARE, MANUFACTURING, AGRICULTURE and BUILDING AUTOMATION.
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iOS & Android Mobile Apps
UX design. Industry-leading ease-of-use!
Pay-as-you-Go. Visibility. Productivity. Control. Auto-updates.
Artificial Intelligence (AI)
Business Intelligence. Big data. Machine learning. Risk analysis. Anomaly detection. Normalization. Analytics. Prediction. Hyper-automation (scale).
Connected Vehicle Telematics
Vehicle location tracking. 360-degree fleet view. Fuel consumption. Driver behavior. ELD compliance. Maintenance diagnostics. Real-time updates & alerts.
Mobility, Transit & Intelligent Transportation
Mobility-as-a-Service (MaaS). Ride-sharing. Autonomous vehicles. Automated transit networks (ATN). Railroad automatic train control (ATC).
Smart Cities & Smart Communities
Smart mobility. Smart parking. Utility - energy, power, water, wastewater, environmental DCS (distributed control systems) & SCADA (supervisory control and data acquisition). Video security. Emergency services & FirstNet.
Increase safety & productivity while reducing liabilities & costs. Fleet & field SaaS & mobile Apps: Driver behavior analytics. Distracted driving mitigation. InsurTech & UBI (usage-based insurance).
Industry Awards & Influencers
Industry award submissions. Identifying & engaging influencers. Tradeshow partnership & trade group alliance development. Lead generation. Media, board & public relations (PR).
IoT Provisioning & Billing
Wireless wide area network (WWAN) Connectivity (3G / 4G / 5G). Mobile network operators (MNO) + mobile virtual network operators (MVNO) relations & partnership execution.
Driving Behavior Scores
Driving behavior analytics & artificial intelligence (AI) / machine learning (ML). Drive events & telematics, smartphone GPS & accelerometer, fast acceleration, harsh braking, swerving, environment context data. Application programming interfaces (API) & software development kits (SDK).
Distracted Driving Management
Mobile Apps / SaaS. Distracted driving prevention & mitigation.
IoT / M2M Routers & Gateways
Commercial-grade / Enterprise gateways & routers. Sensor & edge-to-cloud connectivity. Protocol bridging. Network security. Virtual private networks (VPN). Device management portals. 3G, 4G, 5G LTE-M / NB1-IoT LTE.
Tradeshows, Industry Events & Expos
Event planning & management. Live demos. Booth design, messaging & graphics. Lead gen & capture.
Machine-to-Machine (M2M) Communications
Telemetry. Industrial automation. SCADA. Sensors & meters (remotely monitoring temperature, flow, usage, tank level, etc.). Public utilities, manufacturing, oil & gas, smart cities. MQTT & NIST cybersecurity framework.
Cloud computing services. Multitenant. AWS. Google. Mobile PaaS (mPaaS). Mobile device management (MDM). Back office connectivity & services provisioning automation and usage-based billing.
Fourth industrial revolution: IoT + M2M + 5G. Smart factory (manufacturing 4.0): industrial internet, connected enterprise, smart manufacturing, smart sensors, prdeictive maintenance, IoE (internet of everything).
Plastics Packaging Manufacturing
Consumer & industrial packaging manufacturing: Grocery & merchandise bags, buckets, bottles (Dial, Clorox), tubes (P&G), multi-layer food barrier films, diapers, drip irrigation, healthcare - absorption pads & sharps containers, thermoplastic resin distribution: Polyethylene (HDPE / LDPE / LLDPE), polypropylene (PP) , polystyrene (PS), ABS, polycarbonate, nylon, Kevlar, Nomex, protection solutions for the airline, aerospace, defense, energy, industrial & transportation (EIT) markets.
Oil & Gas
Upstream, midstream, downstream retail & dealers - oil & natural gas producers (well drilling), gasoline (transport), petrochemical & polymer (manufacturering & distribution): SCADA remote, real-time monitoring & control, location, utilization, safety, status, compliance & maintenance automation.
Supervisory Control & Data Acquisition (SCADA)
Industrial edge, wireless base stations, gateways, routers & programmable logic controllers (PLC), HMI rugged panel PC operator GUI (graphical user interface). Oil & gas pipelines & wells. Utility. Building automation. IoT apps.
Avoid downtime. Increase efficiency & productivity. Define rules, thresholds & alerts. Customizable dashboards.
Real-time fleet visibility. Routing & dispatch. Optimized routes. Respond rapidly to changing conditions. Reduce fuel costs & risky driving. ELD (electronic logging devices) compliance. Outward-facing cameras witness accidents. Driver-facing cameras see distracted or drowsy driving. Minimize downtime, improve parts lifespan & maintenance costs.
Intelligent Smart Sensors
Smart sensors: temperature, humidity, moisture, vibration, torque, pressure, tilt, motion, acceleration, speed, velocity, volume, flow, pressure, voltage, load, lux, levels, condition, open/close, location, position, proximity, machine vision.
Customer Relationship Management (CRM)
CRM strategies - right SaaS fit for growth stage. 360 customer-centric views. Set up sales processes. Integrate with digital marketing. Better sales performance & increased profitability with scalability & efficiency. Faster tactical decision-making & ability to manage pipelines. Mobile CRM - optimize mobility.
Long Term Evolution (4G), category M1. Low‑power wide‑area (LPWA) IoT & M2M devices with medium data rate requirements. Longer battery life & greater in‑building range compared to 2G, 3G or LTE Cat 1.
Verizon, AT&T, T-Mobile, Senet, LinkLabs, Ingenu. Wireless wide area network (WWAN) 3G, 4G, 5G LTE (long term evolution). Low power wide area network (LPWAN): LoRaWAN, RPMA, SigFox, 3GPP, LTE CAT-M1, NB-IoT. GPS, WiFi, Bluetooth®. Base stations (eNode B), towers, antennas, repeaters, amplifiers, filters, MIMO, active array, PICO, Microcell, in-building & outdoor distributed antenna systems (DAS), cell-on-wheels (COW).
Narrowband Internet of Things (NB-IoT)
Optimized for IoT connectivity. Device management and monitoring. SIm Provisioning. Extended battery life.
IoT is complex, vast, and fast-moving. As organizations embark on new IoT initiatives and work to extract more insight-- new strategies, partners, alliances, systems, processes, frameworks, and approaches are called for.
RAMPWISE™ accelerates speed-to-market, strategic focus, and keeps companies relevant and profitable in an era of rapid digital disruption by providing key value-creation services:
* Segment Strategy & Marketing Plans
* Go-to-Market & Business Development
* Customer Experience & User Interface Design (UX/UI)
* Brand Identity, Awareness & Thought Leadership
* Demand, Lead Gen & Buyer Journey Engagement
* Strategic Partnerships & Alliances Expansion
* Ecosystem Development & Services Delivery
* In-Person & Virtual Event Marketing Execution
* Wireless Connectivity, Billing & Subscription Management
We are on a quest to connect virtually everything around us!
Our mission is to be the go-to resource to hone your vision, broaden your reach and demand, unlock the power of alliances and partnerships, and accelerate your execution. To fulfill your IoT dreams beyond what you think is possible—enhancing your competitive advantage, market share, brand loyalty, and value.
At RAMPWISE, we believe in a truly interconnected and collaborative world where things – IoT devices, applications & systems—and people collaborate together to create more valuable and meaningful outcomes.
We believe in the connected economy and the convergence of data – application programming interfaces (API), machine learning (ML), and artificial intelligence (AI)—which can generate higher productivity, increase economic value, and create a better and safer world for all of us.
Success Commitment: Agencies traditionally focus on customer satisfaction; RAMPWISE focuses on "customer success". We are "in it to win it" with you.
Results & Excellence: Achieving tangible, positive results are built into the DNA of our company. We strive for success by raising the bar for ourselves, our clients and for the IoT market.
Speed & Quality: We’re always hustling with a sense of urgency. In our clients' technology businesses - speed matters. And while fast is better than slow, we will not compromise on quality.