Marketing, Channel & Segments Strategy
Assess how your business environment is being (or could be) transformed by the IoT.
If you are an IoT "Enabler", "Engager" or "Enhancer", what endpoints, hubs, and services are already being sold in your market? The more IoT activity that already exists in your industry, as it does in energy, transportation, manufacturing, healthcare, and home-related sectors, the more rapidly you will have to move.
Products & Services
Commercialization of IoT requires a different go-to-market strategy — one that focuses on outcomes, builds on educating buyers and cultivating channel partners, and involves a larger, more diverse group of stakeholders than in the past. Connecting products and services to deliver deeper insights and outcomes sounds easy; however, it's markedly complex to successfully achieve.
Partners, Alliances & Ecosystem Development
Accelerate the development of your IoT ecosystem with a focus on interoperability and usability, data access and security, connectivity and market development. Access business development opportunities up and down the value chain and IoT solutions stack, including partners, suppliers, strategic alliances, sales/integration/distribution channels, potential acquisition targets, and investors.
Everything that can be digitized or automated... will be. "Smart, connected products" have unleashed a new era of competition. Internet-of-Things (IoT) devices will come to dominate our cities, homes, vehicles, offices, and factories.
Those companies that choose a smart and thoughtful approach to bring their devices and services to the market will have the best shot at thriving in the world of IoT.
Mobile apps and data analytics. Sensors and gateways. Network and cloud services. Every IoT application is built on an ecosystem of hardware, software and cloud services that turns data into intelligence. No single technology or service provider can supply all the necessary building blocks.
A well-thought-out approach to ecosystem & channel partners and the integration of disparate technical elements and a high degree of collaboration among organizations are crucial to the success of IoT initiatives.
Given your existing value proposition and capabilities, are you best suited to be an IoT "Enabler", "Engager" or "Enhancer"?
Are you an Enabler - Software-as-a-Service (SaaS) or Platform-as-a-Service (PaaS) provider, or hardware OEM that's considering Hardware-as-a-Service (HaaS), or a combination? As an Enabler, what capabilities do you already have, and what will you need to develop? What market segment(s) are you focused on to provide the greatest value.
Most Engagers will deploy an initial wave of basic connected devices and services. Then they will build further services by using analytics to gain insights from the wealth of new data that the IoT provides them. As these deployments unfold, Engagers will look for ways to increase value. This is where Enhancers will come in. What new business models might emerge? Would you want to develop any of them, or do you want to partner with other companies that can help serve this need? You don't want to reinvent the wheel.
IoT is complex, vast, and fast-moving. As organizations embark on new IoT initiatives and work to extract more insight-- new strategies, partners, alliances, systems, processes, frameworks, and approaches are called for.
Rampwise™ accelerates speed-to-market, strategic focus, and keeps companies relevant in an era of rapid disruption by providing key value-creation services:
Segment Strategy & Marketing Plans
Go-to-Market & Business Development
Ecosystem Development & Services Delivery
Connectivity, Billing & Subscription Management
14 Monarch Bay Plaza #286, Monarch Beach, CA 926294
At Rampwise, we believe in a truly interconnected and collaborative world where things – IoT devices, applications & systems – and people collaborate together to create more valuable and meaningful outcomes.
We believe in the connected economy and the convergence of data – application programming interfaces (API), machine learning (ML), and artificial intelligence (AI) – which can generate higher productivity, increase economic value, and create a better and safer world for all of us.
Customer Success Commitment: Agencies traditionally focus on customer satisfaction; Rampwise focuses on "customer success". We are "in it to win it" with you.
Results & Excellence: Achieving tangible, positive results are built into the DNA of our company. We strive for success by raising the bar for ourselves, our clients and for the IoT market.
Speed & Integrity: We’re always hustling with a sense of urgency. In our clients' technology businesses - speed matters. And while fast is better than slow, we will not compromise on quality. We are honest and fair and always do what is right.
For inquiries please call 803-999-7267 or fill out the form below and we will get back with you within 24 hours.