Everything that can be digitized or automated... will be. "Smart, connected products" have unleashed a new era of competition. Internet-of-Things (IoT) devices will come to dominate our cities, homes, vehicles, offices, and factories.
Turn Disruption & Change into Opportunity & Advantage
Those companies that choose a smart and thoughtful approach to bringing their devices and services to the market will have the best shot at thriving in the world of IoT.
Mobile apps and data analytics. Sensors and gateways. Network and cloud services. Every IoT application is built on an ecosystem of hardware, software, and cloud services that turn data into intelligence. No single technology or service provider can supply all the necessary building blocks.
Grow Faster & Smarter with Rampwise™
History is littered with once-mighty industries that were toppled by innovation. The "best technology" doesn't always win. The best "go-to-market" does!
There is a powerful convergence of marketing & technology, brands are no longer built through advertising, but through EXPERIENCES.
To unlock growth, marketing organizations need a new breed of agency—one that is part business consultancy, part creative agency, and part technology livewire to enable them to design, build and run the best experiences on the planet.
A well-thought-out approach to partner & alliance strategies, ecosystem & channel partners and the integration of disparate technical elements, and a high degree of collaboration among organizations are crucial to the success of IoT initiatives.
The Buyer Experience Challenge
Want more customers? Changing perception and behavior is hard. Both humans and organizations resist change until they have to. Like smoking or another indulgent vice, often they won’t change until it threatens their very existence. Similarly, changing impressions, or any offsetting brand experiences, in the minds of prospects and customers is a challenge.
What's changed? When it comes to perceptions and experiences in marketing, "value-graphics" are more important than demographics. What do they care about?What are their values? Community psyche & confirmation biases drive buying behavior.
Today it's all about delivering valuable, positive experiences consistently to win attention, hearts & minds.
Cultivating Value & Connection
We're not your typical marketers. We revel in marketing because we enjoy intensively focusing on building connections and jointly delivering value beyond "awareness" and "leads". Helping organizations not only grow fast but wisely with partners, communities, and loyal "raving fans".
Our gift of ramping growth via creative storytelling, insightful go-to-market, and smart partner strategies flows from ourextensive cross-industry and cross-functional experience thatunderpins our "holistic" strategic vision, "streetwise" insights, and "collaborative" approach.
We create effective go-to-market (GTM), growth, and expansion strategies and campaigns from a voice-of-customer (VOC) and stakeholder "meme" messaging lens. Our methodology focuses on worldviews, values, trusted industry alliances, and evolving media engagement habits, supercharged with marketing automation, CRM, and artificial intelligence (AI).
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